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Upwork Profile

Case Study

Tailored Solutions for T.J. Alexander

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Client Feedback

Terrence (T.J.) Alexander

Greater Philadelphia

"Md did an exceptional job bringing my vision for TJA Strategies to life. The site feels clean, modern, and aligned with my brand — exactly what I hoped for. He was responsive, professional, and detail-oriented throughout the entire process. I couldn’t be happier with the result."

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"Md did an exceptional job bringing my vision for TJA Strategies to life. The site feels clean, modern, and aligned with my brand — exactly what I hoped for. He was responsive, professional, and detail-oriented throughout the entire process. I couldn’t be happier with the result."

60+ More Feedback
Upwork Agency

Client Profile:

TJA Strategies is a digital marketing consulting business led by T.J. Alexander, a seasoned strategist with over 20 years of experience in content, SEO, and digital leadership. Focused on helping service-based and mission-driven brands grow with clarity and confidence, TJA Strategies offers a range of services — from SEO and content strategy to fractional marketing leadership and consulting.

The Challenge:

T.J. needed a modern, professional personal website to represent both himself and the TJA Strategies brand. His primary goals were to:

  • Showcase his core services and areas of expertise clearly
  • Reflect his personal brand with a clean, trustworthy design
  • Consolidate multiple offerings under one cohesive digital presence
  • Use a box layout inspired by design samples from sites like Bair Consulting and Digimax
  • Keep plugins to a minimum while maximizing performance
  • Incorporate advanced sections like service breakdowns, testimonials, and online scheduling
  • Integrate Calendly for streamlined appointment booking
  • Weave in additional features like AI-powered services and paid strategy offerings

The Solution:

We designed and developed a custom WordPress website that reflects the professionalism, clarity, and strategic mindset of T.J. Alexander and TJA Strategies.

Key Deliverables:

  • Homepage Design: Clear, benefit-driven messaging with focused call-to-actions, brand-aligned visuals, and motion graphics.
  • Service Pages: Created five individual service pages to highlight SEO, content strategy, social media management, digital consulting, and fractional leadership — all SEO-optimized.
  • Additional Features: Seamlessly integrated new offerings like paid search, paid social, and AI-powered workflow automation into existing service descriptions.
  • About & Team Pages: Crafted compelling copy that blends T.J.’s story, mission, and client focus with a modern, trust-building layout.
  • Blog & Resources: Set up a scalable blog structure to allow for future thought leadership and content publishing.
  • Calendly Integration: Added a “Book Your Free Strategy Call” feature for direct lead generation.
  • Optimized Backend: Lightweight plugin stack, clean admin UI, and on-page SEO best practices for performance and scalability.
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The Results:

The new TJA Strategies website is now a central, high-converting platform that clearly communicates T.J.’s expertise and values:

  • Stronger Personal Branding: The site elevates T.J. as a thought leader and strategist with real credibility.

  • Streamlined Client Engagement: Visitors can book consultations directly via Calendly without friction.

  • Clear Service Positioning: Each offering is structured with clarity, benefits, and conversion in mind.

  • Lead-Ready Structure: With blog support, contact funnel, and optimized CTAs, the site is built to convert.

  • Future-Proof Design: Easily expandable for future services, blog posts, resources, or team members.

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